Louisville Bats 2025
To celebrate the 25th anniversary of Louisville Slugger Field, the Bats focused their seasonal design around the rich history of the ballpark and the surrounding downtown areas. Taking a city-first approach allowed us to build a deeper emotional connection with fans. The concept came to life through the use of archival photography, architectural elements, and authentic blueprints. Bold typography, gradients, and strong visual hierarchy brought the look together, creating a cohesive but impactful visual identity.
Social Media
Billboards
D’Angelo Russell First Pitch
I took initiative and successfully invited NBA star D’Angelo Russell out for a first pitch by cold emailing his CAA management team. This outreach led to a successful appearance that significantly increased social media engagement. The moment was captured by Russell’s media team and featured in a YouTube video that received over 300,000 views.
Digital Program
Video Boards
Website
Web Pop-Up Ads
